1) Stand Out From The Competition.
Because the web and digital marketing are commonly used to target prospective customers, executing powerful print material can be quit advantageous for communicating your message.
This isn’t to say you should use one or the other, but rather use professional print design synonymously with web to ensure that your identity transpires across multiple channels of the communicative process. Your identity in print serves as a reminder of the relationship you have with your customer and that they can have a piece of your brand wherever they go.
2) Stronger Emotional Connection.
The physical act of handling tangible material feels more “real”, triggering emotional receptors in the brain that leave a top-of-mind likability to your brand. Luxury brands have especially realized the importance of printed pieces as part of the brand experience to reinforce the message of quality and craftsmanship.
“Out of sight is out of mind.” Print materials give your customers something that is tangible and lasts as long as they’d like.
3) Higher Engagement.
The key to successful marketing is engagement. Drawing your customer in through attention-grabbing content before rewarding them with a worthwhile offer or service works because it understands the needs of the customer.
By picking up the print medium, they’re investing time and attention, actively seeking entertainment and information rather than allowing it to wash over them.
