In truth, I’m methodology agnostic – I will adopt whichever approach I feel is necessary to get us to the heart of the matter. Analysis of your company and your customer is the impetus to responding effectively in order to achieve the greatest amount of publicity for the strongest ROI possible.
It’s how you relate and empathize with a product or service that creates lasting impact. That said, great marketing should influence the unconscious emotionality and the conscious rationality of its recipient.
With clean, uncluttered, and clear-cut stories; we have the ability to soothe and assuage the viewer of this digital generation from their otherwise critical and already suspicious minds.
Become part of the conversation and allow your audience to understand the personality behind the company as their friend. Social media is by far one of the most crucial components to telling your story in this digital age.
Most importantly, everything I do is rooted in the fundamentals of behavioral economics, sociology and anthropology. The power of design allows me to create feelings of empowerment and generate meaningful ways for a brand to live in peoples’ lives.